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The publisher:

Klaus Eck is the founder and proprietor of Eck Communication. For more than ten years, he has consulted with companies from KMU to the Dax-30 Corporation on topics such as online communication, online reputation management and social media strategy. In his current, third book “Transparent und glaubwürdig – das optimale Online Reputation Management für Unternehmen” (Transparent and Trustworthy – The Optimal Online Reputation Management for Companies) he shows ways in which companies and brands can gain customer trust and finally market shares with the help of the right social media strategy, suitable tools and trustworthy communication. In addition, he publishes one of the most-read German communication blogs, PR Blogger, and is an in-demand speaker at a variety of events.