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Al-Kanz is a professional blog with a vocation to provide information for a new generation of consumers who are part of the Muslim consumer market. The editorial line follows three criteria:
- consumer ethics; those dictated by the halal canons
- entrepreneurial spirit: acting without expecting that everything will be heaven-sent, undertaking innovative projects to meet the new needs of Muslims, creating wealth so as to enable a community that suffers from complexes and outdated notions move forward.
- information: everyone wants to have their share of the halal market, but not everyone knows how to obtain it.

Al-Kanz provides a link in a booming market between consumers searching for products tailored to their needs and the economic players who are in touch with these consumers.