–> Read his blog in Italian.

The author of this blog:

- Writes a little for the fun of it, a little for his passion and a little to get out of exercising.

- Loves studying the entrails of marketing.

- Can’t stand people who “muddy the water to make it seem deep”.

- Has some experience in restrooms (and prefers paper towels to air for drying his hands).

- Left Bocconi University [Italy’s top economics and management university] with a diploma in his pocket but cannot reveal the secret passageway.

- Has used and abused the Internet since 1995 but admires those who hate it.

- Loves spam, always reads supermarket leaflets, squanders his authorizations to process personal data and adores testing customer support.

-Has been online AND (marketing OR product OR communications) manager of ‘traditional’ and dotcom companies. If you like more serious introductions, you can find his LinkedIn profile here.

- In late 2008 published a book. Approximately 10,000 copies have been downloaded.

- When he has time, speaks at conferences and undergraduate and graduate courses on the integration of the (social)web, marketing and administration, and dispenses ideas and analyses to companies and agencies (hence “un-marketing dispenser” :), to prepare himself for a future without marketing (and marketing without a future).

If you like diagrams and infographics, he has created a summary of himself here.