thewayoftheweb

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Covering digital marketing, content strategy and technology, Dan Thornton created TheWayoftheWeb as the product of a decade spent working for leading UK publishing and broadcasting brands, including Absolute Radio and Bauer Media (individual brands included MCN, FHM, Heat, Empire, Car and more). This has also led to freelance journalism roles and social media and marketing consultancy for a number of clients.
The world of publishing and broadcasting has seen editorial, marketing and PR converge online, and this is one way to make sense of it all and be aware of the latest trends and innovation in creating great content and promoting it to a global audience.