Why bloggers are becoming more professional… but before was better

Written by Emili Gene, on Después de Google, August 23th 2010.
Translated by Jacqueline Novoa Rodriguez. See the original article in Spanish
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Obviously the original blogosphere is alive and well: personal, selfless and distributed. The same happens with photography, cinema, art and all genres and formats as they evolve historically and technically broken up into different levels from the most advanced to the more traditional. There is room for everyone.

But blogs are not what they used to be and don’t read this nostalgically. The founding blogs were followed by blog networks in accordance with a corporate plan leaving the individual blogs at a disadvantage (resources, promotion and visibility). Later came the networks carrying links and comments if not the content which was basically generated in traditional media and blogs. And now from the new mobile internet (Google as a loud speaker of this new unregulated stage) where web applications take priority.

The network is recentralized (our details are on Facebook and Google or with the government) and the discussion turns into adhesion (I like it).

All these changes cause the professionalization of blogging which in turn generates a new way of writing. Today the blog as a product dominates the blogger as a subject as the latter has to moonlight in order to draw a wage and this implies a certain uniformity of the blogosphere. The best or most prolific bloggers publish different blogs and even on different blog networks.

Competitive landscape in a competitive society. Paradox: personal interests drive us towards a more impersonal blogosphere.